EnterpriseLarge-Scale CRM Rollout · Wholesale Distribution

Scaling a Wholesale Distributor's CRM to 1,000+ Users — and Helping Win an EU Grant

Problem

A wholesale distributor was growing fast but running on a CRM setup that could not support real scale or the kind of reporting a funding application would require. Without solid architecture and reporting, the company also risked losing credibility in a competitive EU grant application.

Solution

I led the CRM implementation from the ground up, architecting it to support 1,000+ active users without breaking down under real-world use. The reporting structure was built to hold up under scrutiny, which became a direct input into the company's EU grant application — the CRM's architecture and reporting were part of what made the application credible.

Outcome

CRM scaled to 1,000+ active users without a rebuild
Reporting solid enough to directly support a successful EU grant application
A CRM architecture built to keep scaling as the company grows

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