EnterpriseZoho CRM × Zoho Desk · Feature Request & Revenue Impact Analysis

Turning Feature Requests Into a Revenue-Ranked Product Roadmap

Problem

Feature requests came in through both sales (CRM) and support (Desk), with no shared system between them. Product decisions were made on gut feel or whoever asked loudest, not on how much revenue a request was actually tied to.

Solution

I built a centralized system linking sales and customer care to the product roadmap. Every feature request from CRM or Desk lands in one place, AI-based duplicate detection merges repeated requests instead of counting them separately, and each request is scored by its estimated revenue impact. Product decisions are made from a ranked list, not a guess.

Outcome

Roadmap priorities backed by estimated revenue impact instead of guesswork
Duplicate requests merged automatically instead of inflating demand for the same feature
Sales and support both work from the same roadmap view, instead of two disconnected lists

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